1. Know Your Target Audience
The first step in choosing the right mobile game for your target audience is knowing who they are. This includes understanding their age, gender, interests, and gaming habits. For example, if your target audience is made up of young adults, you may want to consider developing a casual or sports-themed game. On the other hand, if your target audience is made up of older adults, you may want to develop a puzzle or strategy game.
2. Understand Mobile Game Genres
Once you have a good understanding of your target audience, the next step is to understand the different genres of mobile games available. Some popular mobile game genres include casual games, sports games, puzzle games, strategy games, adventure games, and role-playing games (RPGs). Each genre has its own unique characteristics and appeal, so it’s important to choose a genre that aligns with your target audience’s interests.
3. Analyze Mobile Game Trends
Mobile game trends are constantly changing, so it’s important to keep up with the latest developments in the industry. Some current mobile game trends include augmented reality (AR), virtual reality (VR), and live-action role-playing games (LARP). By analyzing these trends and incorporating them into your game, you can make it more appealing and engaging for your target audience.
4. Consider Platform and Technology Requirements
When choosing a mobile game, it’s important to consider the platform and technology requirements. For example, some games may only be available on iOS or Android devices, while others may require specific hardware or software to run. By considering these factors, you can ensure that your target audience has access to the game and can play it seamlessly.
5. Conduct Market Research
Market research is a crucial step in choosing the right mobile game for your target audience. This involves analyzing data on consumer behavior, gaming habits, and preferences. By conducting market research, you can gain valuable insights into what games are popular among your target audience and what features they are looking for in a game.
Real-Life Examples of Successful Mobile Games and Their Target Audiences
1. Candy Crush Saga – Casual Game
Candy Crush Saga is a popular casual game that has been downloaded over 5 billion times worldwide. The game targets both iOS and Android users and requires no specific hardware or software to run. It’s designed for players of all ages, with simple graphics and easy-to-understand gameplay. The game’s success can be attributed to its addictive nature, daily challenges, and social sharing features.
2. Pokémon GO – Augmented Reality Game
Pokémon GO is an augmented reality game that has been downloaded over 1 billion times worldwide. The game targets both iOS and Android users and requires specific hardware and software to run. It’s designed for players of all ages, with a focus on exploration and social interaction. The game’s success can be attributed to its unique gameplay mechanics, real-world locations, and community-building features.
3. Clash of Clans – Strategy Game
Clash of Clans is a popular strategy game that has been downloaded over 500 million times worldwide. The game targets both iOS and Android users and requires specific hardware and software to run.