Introduction
The mobile gaming industry is growing at an unprecedented rate, with more and more people downloading games on their smartphones every day. This presents a great opportunity for indie game developers to showcase their creativity and reach a wider audience. However, discovering new games in this vast market can be challenging for indies. In this article, we will explore the reasons why mobile game discovery is tricky for indies and provide some insights on how to overcome these challenges.
Challenges of Mobile Game Discovery for Indies
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The overwhelming number of games
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Limited visibility
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Lack of marketing budgets
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User acquisition cost (UAC)
Solutions for Indies in Mobile Game Discovery
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Focus on niche markets
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Leverage social media and influencer marketing
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Create a strong brand identity
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Utilize app store optimization (ASO)
Case Study: “Pocket Garden” by Dancing Pixel Games
Dancing Pixel Games is a small indie studio that created the popular mobile game “Pocket Garden”. Despite having limited resources and competing against big-budget games from established studios, Dancing Pixel Games was able to create a successful game that has been downloaded by millions of players.