Mobile games have become increasingly popular among players of all ages. With the growth of smartphone usage, the market for mobile gaming apps has also grown significantly.
In this article, we will explore how mobile games accounted for 52% of video game revenue in 2016 and the factors that contributed to their success.
Case Studies:
One great example of the success of mobile games is the popular game Candy Crush Saga. Launched in 2012, Candy Crush Saga quickly became one of the most downloaded and played mobile games of all time. It was also one of the first mobile games to implement social features that allowed players to connect with each other on Facebook.
Another example is the game Pokémon GO, which was launched in 2016 and quickly became a cultural phenomenon. The game’s augmented reality feature allowed players to interact with their surroundings in a unique way, making it highly engaging and immersive.
Market Growth:
As mobile games have grown in popularity, so has the market for them. In 2016, mobile games accounted for 52% of all video game revenue, with a total value of $43 billion. This is a significant increase from just a few years earlier, when mobile games only accounted for 28% of total video game revenue in 2013.
Factors Contributing to Market Growth:
There are several factors that have contributed to the growth of the mobile gaming market. One of the main drivers has been the increased availability of high-quality smartphones and mobile devices. As these devices have become more powerful and capable, they have been able to support more complex and engaging games.
Another factor is the increasing accessibility of mobile internet. With more people having access to fast and reliable internet on their mobile devices, it has become easier for game developers to reach a global audience. This has created a larger market for mobile games and has helped to drive growth.
Additionally, the rise of mobile payment systems has made it easier for players to purchase in-game content and currency. This has created new revenue streams for game developers and has helped to fuel the growth of the mobile gaming market.
Furthermore, the emergence of esports and competitive gaming has also contributed to the growth of mobile games. Many popular mobile games now have their own esports scenes, with players competing in tournaments and events for cash prizes. This has created a new revenue stream for game developers and has helped to drive engagement among players.
Conclusion:
In conclusion, mobile games accounted for 52% of video game revenue in 2016, with a total value of $43 billion. The popularity of mobile games is due to several factors, including their accessibility, shorter play sessions, and social features. As smartphones and mobile devices continue to improve, it is likely that the mobile gaming market will continue to grow and evolve in the coming years. With new technologies and innovations being developed all the time, the future of mobile gaming looks bright and promising.