How to start a mobile game company

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How to start a mobile game company

The Importance of Market Research in Starting a Mobile Game Company

Before starting a mobile game company, it is essential to conduct market research to understand the current state of the mobile gaming industry. This includes analyzing the competition, identifying target audiences, and determining the type of game you want to develop. Here are some key aspects to consider when conducting market research:

  • Identify the most popular types of mobile games in your target market.
  • Analyze your competition to understand their strengths and weaknesses. Look at their game mechanics, graphics, user interface, marketing strategies, and pricing.
  • Determine your target audience’s demographics, such as age, gender, income, and education level. This will help you tailor your game to their preferences and needs.
  • Identify any gaps in the market that your game could fill. Look for areas where existing games are lacking or where there is a demand that has not yet been met.

Case Study: Pokémon Go’s Successful Launch

Case Study: Pokémon Go's Successful Launch

Pokémon Go, released in 2016, is an excellent example of how market research can lead to a successful launch of a mobile game. The developers at Niantic conducted extensive market research before releasing the game. They analyzed the popularity of Pokémon and found that there was a strong demand for a mobile version of the franchise. They also identified the key features that would make their game stand out, such as the use of augmented reality and real-world locations to enhance the gaming experience.

Creating a Business Plan for Your Mobile Game Company

Once you have completed your market research, it’s time to start planning your business. A business plan is an essential document that outlines your company’s goals, strategies, and financial projections. Here are some key aspects to consider when creating a business plan for your mobile game company:

  • Develop a clear and concise mission statement that summarizes your company’s purpose and values.
  • Create a comprehensive marketing plan that outlines how you will promote your game to your target audience. This could include social media advertising, influencer partnerships, or app store optimization.
  • Determine the type of business model you will use for your game. Common business models for mobile games include in-app purchases, subscriptions, and ads.
  • Develop a detailed financial plan that includes projected revenue, expenses, and cash flow. This will help you secure funding and make informed decisions about your company’s growth.

Case Study: Candy Crush Saga’s Business Model Success

Candy Crush Saga, released in 2012, is an excellent example of a successful mobile game business model. The developers at King created a freemium model, where players could download and play the game for free but had the option to purchase in-app purchases to unlock additional levels and power-ups. This approach allowed them to attract a large user base without relying solely on advertising revenue.

Assembling Your Team for Your Mobile Game Company

Starting a mobile game company requires a team of skilled professionals who can bring their unique expertise to the table. Here are some key roles you should consider when assembling your team:

  • Game designer: responsible for creating the game mechanics, storyline, and overall gameplay experience.
  • Programmer: responsible for developing and maintaining the game’s technical aspects, including coding and debugging.
  • Artist: responsible for creating the game’s visual elements, such as characters, backgrounds, and animations.
  • Producer: responsible for managing the development process, allocating resources, and overseeing the team.
  • Marketing manager: responsible for promoting the game to the target audience through various channels.

Case Study: Supercell’s Successful Team Building

Supercell, the creators of Clash of Clans and Brawl Stars, have a proven track record of building successful mobile games. One of their key factors for success is their team building strategy. They prioritize hiring skilled professionals who share their passion for creating high-quality games, and they encourage collaboration and open communication among team members.

Funding Your Mobile Game Company: What You Need to Know

Starting a mobile game company can be expensive, so it’s essential to secure funding to support your team and development process. Here are some funding options you should consider for your mobile game company:

  • Angel investors: wealthy individuals or venture capitalists who invest in early-stage companies in exchange for equity.
  • Venture capital: firms that provide funding in exchange for an ownership stake in the company.
  • Crowdfunding: raising funds from a large number of people, often through online platforms.
  • Grants and loans: government or non-profit organizations that offer funding for specific projects or industries.

Case Study: King’s Successful Funding Strategy

King, the creators of Candy Crush Saga and other popular mobile games, has a history of successful funding strategies. They raised $15 million in seed funding from angel investors in 2009, which allowed them to hire a team and develop their first game. They later secured additional funding from venture capitalists and eventually went public in 2014, raising over $700 million in an initial public offering.

Legal Considerations When Starting a Mobile Game Company

Starting a mobile game company comes with legal considerations that you must address to protect your business and comply with regulations. Here are some key legal considerations you should consider when starting your mobile game company:

  • Intellectual property: protecting your game’s trademarks, copyrights, and patents from infringement by others.
  • Contracts and agreements: drafting contracts and agreements with team members, investors, and other partners to protect your interests.
  • Data privacy: ensuring that you comply with data protection regulations and protect user data.
  • Taxes and accounting: managing taxes and accounting for your business to avoid legal issues and ensure compliance.

Case Study: Zynga’s Legal Challenges</

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